Questions to consider:
1. Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?
Answer:
Twitter enables users to send or read text-based posts. Twitter can be helpful or it could be harmful, it depends on how you will use it.The
best way to add real value is to keep your eyes open and improve as
many things as possible. Figure out how you can help the situation or
connect with people who can. You have to know what you are involved in,
inside and out, so you’re ready when an opportunity presents itself.
2. How trustworthy is the information one gleans from social networks such as Twitter?
Answer:
There
has been some interesting debate on the credibility of twitter as
perceived in the eyes of users. According to a recent study by the
Association for Education in Journalism, entitled: A little bird told
me, so I didn't believe it: Twitter, credibility, and issue perceptions,
twitter isn’t doing well in the trustworthy stakes when it comes to
news.
In the survey they established that twitter was the one source of news that people were the least likely to trust. Even when the actual tweets came from a reliable news service! This is fascinating stuff. I mean, you can see why people could have problems believing in what twitter has to say, can’t you?
link: http://www.techinstyle.tv/2010069492/uncategorized/is-twitter-trustworthy/
In the survey they established that twitter was the one source of news that people were the least likely to trust. Even when the actual tweets came from a reliable news service! This is fascinating stuff. I mean, you can see why people could have problems believing in what twitter has to say, can’t you?
link: http://www.techinstyle.tv/2010069492/uncategorized/is-twitter-trustworthy/
Discussions question:
1. Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?
Answer:
Consumers must take in mind the brands that are not effective in order to avoid further fraud.
2. Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?
Answer:
Online media has a very big role in influencing people than printed press.
Online media could
post images, videos or even a message in an instant which print
press couldn't. by the use of these, people could see factual or unreal
information that would spread worldwide.
3. Identify three lessons that other companies could learn from Domino’s experience.
Answer:
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